(a) Onida: The advertising campaign for Onida Television is a brilliant piece of creative work – it challenged the unwritten advertising rule that advertisement had to be pleasing.
(b) Nirma: Nirma took on the then market leader, Surf by product’s positioning through creative advertising.
(c) Amul Butter: For many years, Amul Butter has been running a unique type of advertising campaign through hoardings in major cities of the country. These hoardings focus on current events, incorporating a catchy slogan through the clever use of words including either ‘Amul’, ‘butter’ or both often using the ‘Amul’ Cartoon characters.
