Denition of Marketing given by Philip Kotler:
1. Marketing is the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return.
2. Marketing is societal process by which individuals & groups obtain what they need & want through creating oering & freely exchanging products & services of value with others.
3. Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging oerings that have value for customers, clients, partners & society at large.
4. None of the above
