Which of the following statements is the most correct statement?
a. “The delivery of Goods& Services from producers to their ultimate consumers or users includes many dierent activities. These dierent activities are known as marketing.”
b. Marketing is to ensure that the product is easily & eectively moved from the point of production to the target market & ensures that the product can be easily accessed by customers.”
c. Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging oerings that have value for customers, clients, partners & society
d. “Marketing is the last step in the chain of commerce where a buyer exchanges cash for a seller’s good or service, or the activity of trying to bring this about.”
