- Optimum Utilization of National Resources :
Marketing help in optimum utilization and fair distribution of all the natural and capital resources for the economic development of a country.
- Protection from Economic Recession:
Marketing maintains a balance between the demand and supply of a commodity and saves the nation from economic recession.
- Increase in national Income / GDP :
By persuading the buyers to demand goods and creating of demand for goods & services by inspiring people to take up new activities and by setting up enterprises for producing goods needed by the customers, marketing plays a significant role in increasing GDP.
Through market research conducted in foreign markets, marketing management helps in entering into the international business. Marketing-helps in establishing a product in foreign markets.
