(1) Optimum Utilisation of Resources :
Marketing management creates form, time, place, possession and knowledge utility, and therefore marketing helps in optimum utilisation and fair distribution of all the natural and capital resources for the economic development of a country.
(2) Government Revenue :
Marketing acts as a catalyst for various economic activities like production, distribution, exchange, etc. Marketing increases the level of production, sales, savings, etc. which increases the income of the people. Thus, through direct and indirect taxes, government revenue also increases.
(3) Export Promotion :
Through market research conducted in foreign markets, marketing management helps in entering international business. In addition to it, by improving the quality and reducing the production cost, marketing helps in establishing the product in foreign markets. In this way, marketing management helps in earning valuable foreign exchange by promoting domestic goods abroad.
