Meaning of Advertising: Advertising is the paid form of non-personal communication about a service/product by an identified sponser.
Role of Advertising in marketing:
(i) Advertising helps to create demand by informing the prospective customers about the product.
(ii) It provides economies of scale as increased demand leads to higher production.
(iii) It educates consumers by informing about the availability of different products in the market.
(iv) It generates employment by creating various kinds of jobs to artists, script writers, etc.
(v) It improves standard of living by giving information regarding new products and increases income level of people.
(vi) It sustains the media by acting as a source of revenue.
