Following is the importance of marketing mix:
(a) Product Oriented:
1. It is according to needs of the customers.
2. It reflects saleable quality.
3. It gives scope for improving the quality.
4. Attractive designing and packaging is possible.
5. After sales Services become strength.
(b) Price Oriented Benefits:
1. Determination of price according to the paying capacity of customers.
2. Fair pricing of the product can be done.
3. Credit facility can be provided/availed.
4. Discount and allowance can be provided.
(c) Promotion Oriented:
1. Advertising can be done for raising sales.
2. Sales promotion is possible.
3. Helps personal selling.
(d) Distribution Oriented:
1. Availability at the right place is possible.
2. Availability through convenient outlets.
