CBSE Boards 2025 2/6/1, eng, Which Aspect in the table pertains to presenting consumers with carefully selected choices to assist decision making

Question

1. Industry: Helping consumers decide what to buy online.

2. Marketing Tools: Selecting, differentiation, and discovery.

3. Data Utilization: Digital advertising, cataloging people by gender, income level, personal interests, and more.

4. Retail Assistance: Algorithms, influencers, and ad tech.

5. Challenge: Choice fatigue due to the overwhelming volume of consumer choices.

6. Solution: Lifestyle influencers on Instagram providing aspirational content and product recommendations.

# Question :  

(v) Which aspect in the table pertains to presenting consumers with carefully selected choices to assist decision-making?

(A) Challenge
(B) Data Utilization
(C) Marketing Tools
(D) Retail Assistance

Answer 1

Answer: (C) Marketing Tools.

This aspect pertains to "Selecting, differentiation, and discovery," which directly relates to presenting consumers with carefully selected choices to help them make decisions. The marketing tools focus on curating and highlighting specific products that are likely to resonate with the consumer, reducing the overwhelm from too many options.